Brand Spotlight: Oatly
What we love about Oatly is that they really embrace storytelling. Their employer branding showcases a consistent and distinctive narrative across all audiences. Both their consumer and employer branding messaging are uniquely and whole-heartedly Oatly – quirky and memorable.
As a recent post in Airmeet says: Oatly’s employer branding differentiates itself from its competitors by utlilizing a brilliant narrative that works in conjunction with its brand. On the career site, a humorous warning about working at Oatly is provided in the form of an explanation of the company’s core beliefs and culture.
Another thing they do very well is to build their employer brand through multiple social media platforms with fun, consistent content across all channels
The tone is playful – “this site may be too intense for some and not intense enough for others. Either way, we welcome you.”
The message still lands – “we’re a company built on the idea of change.”
The company’s brand values are included – “are you absolutely positively sure you want to apply to work for a company that strives to produce the most sustainable, responsible products on the market?”
They encourage talent acquisition – “show me the jobs on offer.”
Check out their dedicated careers site here https://careers.oatly.com
Leave a Reply