10 Employer Brand Trends To Know Now

It doesn’t need to be complicated and yes, you can overthink it! We spend every day thinking about employer brand content and we get super excited when we come across a great example. Here’s what the best examples have in common…

1. Real Employee Stories
Share honest testimonials and stories from your team. Let them talk about what it’s really like to work there.

2. Focus on Diversity and Inclusion
Show off your efforts to be a diverse and inclusive workplace. Highlight any special programs or groups that support this.

3. Promote Work-Life Balance
Talk about how you support your employees’ well-being. Mention things like flexible schedules, mental health resources, and wellness programs.

4. Go Green and Give Back
Showcase your sustainability efforts and community involvement. Share how your company is making a positive impact.

5. Growth Opportunities
Highlight career development programs and training opportunities. Share stories of employees who’ve grown with the company.

6. Behind-the-Scenes Peeks
Give a glimpse of daily life at your company with photos, videos, and stories. Make it relatable and human.

7. Interactive Content
Use quizzes, polls, and Q&As to engage potential candidates. Make your content fun and interactive.

8. Virtual Tours and Events
Offer virtual office tours and host online events like webinars or live chats with employees. This is great for remote candidates.

9. Employee-created Content
Encourage your team to create and share their own content. It’s authentic and engaging.

10. Personalize the Experience
Tailor your communications and recruitment process to make candidates feel valued and connected.

Use social media to share your employer branding content and engage with potential hires. Platforms like LinkedIn, Instagram, and even TikTok can help you reach a wider audience. By weaving these trends into your employer branding, you’ll create a cool and engaging image that attracts top talent.