The 5 Fundamentals Of Good Story Telling
While imagining, creating and producing content in its many shapes and forms is second nature to us, we have been on an employer brand deep-dive in the months leading up to launching Happy Culture Human Capital. Here are a few of the things we always pay attention to:
- Spotlight the people behind the brand
Make your people the stars and the company their sidekick. Flip the script to keep it personal and engaging.
- Target your true audience
- Avoid trying to speak to everyone – you’ll end up speaking to no one.
- Tailor your content specifically for your actual audience, not for your company. Remember, employees are people too!
- Identify who your audience is (hint: it’s not your CEO).
- Understand what they care about.
- Align your message with their interests and needs.
- Have a creative vision
- Determine the tone and feel of your content.
- Think about the emotions you want to evoke—do you want your audience to feel inspired, thoughtful, or something else?
- Use the power of video to connect on both logical and emotional levels. Don’t neglect the power of emotion!
- Know your goals and audience
- Understand your audience’s problems and desires.
- Figure out how to bridge the gap between where they are and what your message is.
- Define what you want them to do or feel after engaging with your content.
- Tell real stories
- Consider visuals, story, and music. Make it fit together and remember that employer branding is an ongoing effort.
- Skip company testimonials – they don’t feel real! People remember authentic stories and anecdotes, not empty platitudes.
By focusing on these fundamentals, you’ll create more engaging, impactful content that truly connects with your audience and your employees.
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